London credit fintech Keebo picks £5M funding ahead of October launch

Keebo Image credits: Keebo

A challenger credit card fintech from London, Keebo has announced to have closed £5 million in a seed equity funding round.

Keebo is the only credit card and app company authorised by the FCA for open banking based underwriting that looks into a customer’s broader financial behaviour and encourages financial wellbeing, beyond simple debt repayments. Further, the fintech startup has been awarded three technology grants from the UK Government, totalling £425k. Also, Keebo is also supported by, and launching with, Mastercard.

The latest investment round was led by Breega, which has backed Moneybox and Connect Ventures that backed Truelayer.

Launch plans in October

The funds will be used to continue Keebo towards its launch in October 2021 and accelerate hiring to achieve its mission on bringing financial wellness.

Apart from the investment, Keebo has been awarded three technology grants totalling £425k by the UK government for developing its financial modelling including Innovate UK’s Fast Start grant for cutting-edge startups. Also, it is supported by and will launch with Mastercard.

Lets understand financial decisions

Keebo was founded by Michael Vanaselja and Matthew Hallett to empower users to build their credit and also develop financial stability. It uses behavioural underwriting, thereby enabling it to provide customers with the ability to understand each purchase they make and make financial decisions that improve their credit and financial wellness.

Each transaction made using a Keebo credit card and linked accounts will be fed into the company’s underwriting technology. Using open banking technology, Keebo understands the full financial history of customers and provides them with fair, low-interest credit even if they lack a credit score. As customers grow, their credit also adapts to their needs and circumstances that keep changing.

Micheal Vanaselja, CEO and Co-founder commented, “It is more important than ever that we change our relationship with money – to take the fear away from ‘healthy’ debt and bring a strong dose of wellness into our finances. By leveraging new technology never used before in a credit card, we are proud to have created an app designed to change the future of finance for the next generation. We are thrilled to have the support of incredible investors in bringing Keebo’s vision of personalised credit to life.”

Ben Marrel, Co-Founder and Managing Partner at Breega commented, “Access to safe and affordable credit should not be biased, yet today we see this happening time and time again, driving many to approach options which can put their financial future at significant risk. The solution that Keebo offers and the methods and technology it uses provide a real solution to this issue. We’re truly delighted to be accompanying and supporting the team on this very new and exciting venture”.

Rory Stirling, Partner at Connect Ventures shared, “Consumer credit is a fundamental and necessary part of our modern society. And yet, accessing consumer credit is broken for millions of people because they have no credit history, or because they’re negatively impacted by generic credit scoring that is outside of their control. We’re excited for Keebo to build a new category of ‘personalised credit’. The combination of behavioural underwriting, and a credit building app, will give each user access to the best credit for their specific situation, whilst also providing real-time feedback on how to improve over time. We love the Keebo mission and have been blown away by what the team have been able to achieve in such a short space of time, including being the first to be regulated by the FCA for behavioural underwriting.”