London-based HR tech Diversely secures £401K to help businesses hire more diverse candidates


Diversely, a London-based startup that provides bias-free hiring tools and analytics that help businesses reach more diverse candidates, secured $550K (approx £401K) funding in the Pre-Seed round from key investors in the UK and US. 

Aims to improve employers’ outreach

Founded in mid-2020 by Hayley Bakker and Helen McGuire, Diversely uses AI tools to improve employers’ outreach to under-represented groups, such as by eliminating bias in a job description, analysing the diversity of candidates, or assessing how well new hires contribute to an organisation’s D&I targets.

Available globally

The HR tech solution is already working with names like Robert Walters, Ogilvy, RMI, WeNetwork, and Mural across multiple regions and has incorporated in London, Amsterdam, Delaware, and Singapore with global growth and remote hiring a key element of their strategy. 

Diversely’s Chief Product Officer, Hayley Bakker, adds; “The product we’ve built is easily accessible and affordable for HR professionals, hiring managers and recruiters, with AI tools and a D&I dashboard that can be subscribed to together or separately. To increase scale and adoption, we are integrating with Applicant Tracking Systems and recruitment platforms like Bullhorn daily to better serve our clients.”

One of Diversely’s strategic advisors in the USA, President of Recruiting Daily William Tincup, had this to say about the direction; “Without having a North Star to follow one can easily become rudderless. What I love about Diversely is that their tech helps clients set what that North Star is for them and then improve and track their progress towards it.” 

And with their seed round a year away, Diversely’s newest Non-Executive Director and founder of Pure Recruitment Chris Nelson concludes; “I am delighted to be an investor in and adviser to Diversely. Equal opportunity, pay and board room representation for women, ethnic minorities and the differently-abled are still sadly lagging, and at the heart of the change that needs to be made is removing inbuilt bias in the vast majority of hiring processes. Diversely is such a simple solution and a total game-changer for the hiring industry.”