UK’s Superseed Ventures invests £1M in Shopify’s rival from Singapore


Techsembly is an e-commerce SaaS solution built for businesses who want to scale cross-borders while remaining relevant and appealing to local markets. The Shopify rival has its headquarters based in Singapore and has now raised £1 million in a funding round led by UK-based fund Superseed Ventures. The funding round also included participation from other private investors.

How will the funding be used?

The funding will be deployed to boost efforts in marketing and sales, scaling the tech, and building self-serve solutions.

Further, the company plans to assemble a cross-marketing team that will initially target UK, European, and Asian markets, in order to grow its client base.

Scale globally with local appeal

Founded by Amy Read (CEO), Sohail Qureshi (CTO), and Ross Knight (CIO), Techsembly allows businesses to scale globally with ease via one single interface. 

The company offers various tools including multi-language options, in-depth personalisation, multi-base currencies, unique fulfilment, and logistics solutions as well as multiple payment gateways and payout methods.

70% increase 

According to the company, clients who have migrated to Techsembly, have seen an increase of up to 70% when selling overseas by localising their sites.

At present, the company works with clients including Curate Beauty, Scots of the World, The Peninsula Hotels, and Anglo-American fashion platform Not Just a Label, who alone have over 40k independent fashion designers under them.

Techsembly CEO and Co-Founder Amy Read said, “Our ambition is to empower brands to build a truly impactful localisation strategy from the start, not as an afterthought. We want to encourage greater appreciation and knowledge of the cultural differences and similarities across the world, so brands can better connect with local audiences and compete with local incumbents.”

Mads Jensen, Managing Partner at SuperSeed said, “The opportunity to scale is huge. Amy and the Techsembly team have already built a best-in-class solution, and have demonstrated that they can deliver real value to their users. This is just the beginning. We look forward to working with Techsembly as they continue to develop and grow their business.”