London-based Taster raises $8 million Series A

Taster, the London-based company behind a range of highly-successful delivery-only online restaurant brands, has announced a $8 million Series A investment from Battery Ventures, Heartcore Capital, LocalGlobe, Marc Ménasé (Founders Future) and other existing investors.

The online food delivery space has seen enormous growth in recent years and has driven the success of some of the biggest names in tech today, from on-demand delivery services to delivery-only kitchen operators.

Founded in 2017 by Anton Soulier, previously one of the first employees at Deliveroo, Taster creates and operates online restaurant brands available through on-demand food delivery platforms.

The company is experiencing 30% growth month-on-month, and currently operates three different restaurant brands across London, Paris and Madrid. Taster has a team of 115 employees, of which 100 are chefs, and has served over 400,000 meals to date.

Taster’s rapid growth is due to the success of its three delivery-only restaurants: Mission Saigon, O Ke Kai, and Out-Fry. Each was devised in partnership with renowned chefs, one of whom holds two Michelin stars, and each offers a unique dining experience, quality ingredients, rapid service, and food made for delivery.

These restaurants deliver their meals through popular food delivery services like Deliveroo, UberEATS and Glovo, and prepare meals in local kitchens designed specifically for food delivery. This approach allows Taster to offer its customers quality food without compromise, and enables customers to have meals from a Taster restaurant delivered in less than 20 minutes on average.

Taster CEO and founder Anton Soulier said: “Since launching Taster just two years ago, we have been bowled over by the incredible reception our restaurants have received; this is testament to the passion and expertise our chefs bring to our kitchens every day, the huge consumer demand for quality food devised and crafted especially for on-demand delivery, and the benefits of a hyper-local business model.

“Delivery platforms are fast becoming the new high street, and the infrastructure is now in place for food to go online; with Taster, we want to build iconic restaurant brands for this new era.”

The investment will be used to recruit new talent, and it also plans to launch three new online restaurant brands by the end of the year, and will also be expanding its coverage across the entirety of Paris, London and Madrid by the end of 2019.

Scott Tobin, General Partner at Battery Ventures, who led the investment for his firm, added: “The on-demand economy is revolutionising multiple industries, and restaurants are at the forefront of this trend. The team at Taster is staking out a new frontier in food delivery, leveraging cutting-edge technology and posting impressive traction to date with its three strong, delivery-only brands.

“We are delighted to be partnering with Anton and his team as Taster continues to expand its offering and international presence.”