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UK’s reusable nappy startup Bambino Mio pockets £13M funding

Bambino Mio

Currently, disposable nappy products are the third biggest contributor to landfills. It is estimated that nearly 90 billion disposables are thrown away globally every year contributing to the world’s plastic pollution and non-biodegradable waste. Disposable nappies are among the top 20 products found in the oceans. To resolve this, Northamptonshire-based Bambino Mio has come up with an alternative solution.

It creates reusable nappies that are both sustainable and responsible to the planet. These reusable nappies are touted to produce 99 percent less waste and use 98 percent less raw materials.

Global expansion plans

As the reusable nappy industry is expected to become a £1 billion market globally by 2025, Bambino Mio has pocketed £13 million investment from BGF. Notably, this is the largest investment ever to be pumped into a reusable nappy firm in the UK. The company will use the investment to expand and accelerate its growth, both in the UK and internationally. Also, it will be used to drive multi-channel growth and increase spends across the firm’s infrastructure, brand, marketing and product development.

Guy Schanschieff, co-founder at Bambino Mio said, “At Bambino Mio, we are on a mission to create nappies that do good. Our products are carefully designed to improve the experience for babies, as an affordable alternative to disposables and to tackle the huge problems the world is facing from plastic pollution. This further investment means we can continue to work towards our ambition of becoming a true global leader in sustainable and reusable products in the FMCG sector. We want to continue to positively disrupt the nappy industry and shift consumers and new parents to a sustainable and environmentally friendly nappy for their children that has tangible benefits to their baby, their wallet and to our world.”

As part of the transaction, BGF Investor James Syrotiuk will join the Board of Bambino Mio as a Non-Executive Director, alongside newly appointed Non-Executive Chairman Peter Unsworth. Syrotiuk said: “We regard Bambino Mio as a leading brand in the growing global reusable nappy market and are thrilled to be backing a purpose-driven management team who are passionate about improving the environment through the reduction of single-use plastics. Bambino Mio is already established in Europe and with a growing global footprint, there is significant opportunity to increase market share in all territories by supercharging the brand and product development worldwide.”

Witnesses rapid growth

Founded in 1997 by husband and wife team, Guy Schanschieff MBE and Jo Schanschieff, Bambino Mio creates long-lasting, stylish and affordable reusable nappies for babies from birth to potty training. The company brings together a team of passionate minds to create products that are better for babies, better for parents, and better for the planet as a whole.

The investment is a testament to Bambino Mio’s industry-leading product development and positive efforts to make reusable nappies mainstream. The purpose-led business has already experienced rapid growth due to the worldwide emphasis on the effects of single-use plastic, which has led in turn to a rise in more eco-conscious consumers.