Popsa gets £3m to invest in artificial intelligence


London-based startup Popsa has raised £3m to date to effectively disrupt the photobook market.

The company’s round was led by Pembroke Venture Capital Trust, an investor in brands such as Five Guys and Alexa Chung’s eponymous fashion label.

500 Startups and Sir Jonh Hegarty, co-founder of Bartle Bogle Hegarty, participated in a separate £800,000 round. 

Founded in 2016 and led by chief exec Liam Houghton, Popsa is looking to disrupt what incumbent firms such as Moonpig, Snapfish and Photobox do by using AI.

Houghton told the Evening Standard: “It’s a fantastic opportunity to change what is a very manual industry through automation.”

“You can make a photo book but it will probably take you a few hours and you have to manually put the photos into place. We’re getting rid of all that and using technology to generate those things automatically.

“It’s your best photo and memories automatically curated and made into products you can buy.”

The founder went on to say that sales had increased by 60% a month over the past 12 months and claimed one in two customers usually return for more business.

Popsa currently employs a team of 11 and is hoping to expand into additional product offerings.

The money will be used to boost the company’s use of artificial intelligence.

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