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Phototech startup BOOM announces it has closed a $7m A round led by United Ventures to support the firm’s next stage of growth as they chase 5% market share of the £80bn global digital photography market and build a presence in every country in the world.

Founded in 2018 by Federico Mattia Dolci, Giacamo Grattirola, and Jacopo Benedetti, BOOM is on a mission to develop the world’s most efficient digital content logistics and fulfillment system, delivering global online businesses visual assets on-demand.

The startup recognised a major digital supply-and-demand gap – countless internet-based giants were changing the way people shopped online, and uploading billions of pictures on their websites and platforms every day, but these same brands had no access to a content provider that could keep up with a scaled-up, global, fast-paced environment.

CEO, Dolci and his co-founders understood that in a digital era, visual content is paramount. In fact, photography is the key driver for successful online commerce after online payments. The tech firm is experiencing 20% growth month-on-month – 400% year-on-year and has already processed over 3 million images for global clients, averaging 1 shoot a minute, across real estate, travel, F&B, and e-commerce.

BOOM now has in excess of 250 major corporate clients including Deliveroo, Uber Eats, Quandoo, Lavanda, GetYourGuide, Westwing, Uala, and hundreds of SMEs across verticals.

Federico Mattia Dolci, Co-Founder and CEO of BOOM said, “As Victor Hugo said – ‘there is nothing as powerful as an idea whose time has come’. Businesses have to digitalise overnight and they need high-quality visuals to stand out from a crowded marketplace.

“Visual content is everything, and BOOM ensures creativity remains at the forefront without forfeiting brand consistency. By the end of the year, we will cover 100 countries and will expand into more verticals. It’s the beginning of a complete innovation of the creative and photographic industry.”

BOOM leverages AI in post-production, editing thousands of pictures like a professional editor in seconds, ensuring consistency across all images, and in doing so, tackling the hardest problems of Computer Vision: Instance Segmentation, Object Recognition, and Image-to-Image translation.

Dolci adds: “We dreamed about building a company that’s sustainable over a long term horizon. For this reason, we are on a mission to develop the world’s most efficient system by turning the traditional photographic industry model on its head. We are enabling companies with global ambitions to improve their customer’s experience and increase their online sales based on the principles of beauty, effectiveness, and technology. Our mantra is taking care of the people, the product, and the profits – in that order.”