Parsley Box: Targeted at baby boomers, this Edinburgh meal delivery service secures £5M for growth
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Parsley Box is an Edinburgh-based direct-to-consumer service, which provides ambient ready meals focused on the underserved baby boomer demographic. The company just received fresh funding focused on its growth.
Investment from Mobeus
The Edinburgh-based nutrition brand has completed a £5M funding round led by Mobeus Equity Partners. The funding comes after raising £4.6M last year from the same institutional investor. The investment also comes from existing and new investors, including some Scottish entrepreneurs. It will be channelled for the rapid expansion of the service, investment towards growth and to make Parsley Box a household brand.
Furthermore, the nutrition brand will use the funding as an opportunity to provide ambient ready meals to the fast-growing segment of the UK population.