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Paired, a UK app that aims to make couple relationships happier and healthier, bags £2.5M

Paired

Based out of London, Paired is a relationship app that provides the steps needed by couples to improve their relationship each day. The UK startup has raised $3.6 million (approx £2.5 million) in seed funding, bringing the total raised by the company to date to $4.6 million (approx £3.2 million). 

The round was led by Eka Ventures with participation from existing investors including Taavet Hinrikus (Wise), Harold Primat, and the co-founders of Runtastic. 

As a part of the round, Camilla Dolan of Eka Ventures will join the board alongside the app’s founders Kevin Shanahan and Diego López.

How will the funding be used?

The funding will be used to accelerate the company’s global growth ambitions and scale up its product development efforts, giving users personalised recommendations based on their relationship interests and needs.

Fun and evidence-based app

Founded by Kevin Shanahan and Diego López, Paired is a fun, evidence-based app that prompts daily conversations between partners. The app has more than 5000 subscribers, with growing audiences in the US, UK, Australia, and Canada.

According to an independent evaluation of the app by The Open University and the University of Brighton, couples that use Paired see a 36% increase in the quality of their relationship in just three months

Paired is available globally and is free to download from the Apple App Store and Google Play Store, with a monthly or annual subscription required to access the full range of content and support.

“I’m delighted by the support of our investors to bring relationship care to more couples,” comments Paired’s co-founder Kevin Shanahan. “I developed Paired because my own experience was that while we have a tool to treat relationship distress, which is couples therapy or counselling, we’re lacking tools to promote healthy relationship behaviours and prevent problems from arising in the first place. We know that people are relying on technology to find love – in 2020 a third of US adults used a dating app or site. I believe we’ll soon see a shift towards people using technology to help them stay in love too.”

Camilla Dolan from Eka Ventures said: “If you ask most people what the key to their happiness is, they are likely to say good relationships! And the most important among these is often their relationship with their partner. Despite relationship health being such an important and truly global part of our lives, there is not currently an accessible and affordable way of supporting it – Paired has set out to change that. We love Kevin & Diego’s vision to bring happiness and health to relationships and be the global category leader for relationship management. What really got us excited though was the Paired user stories and the level of change that Paired is already having on their early users.”

Existing investor Taavet Hinrikus, the co-founder of Wise, adds: “Kevin and the Paired team have a vision for improving the relationships of hundreds of millions of couples. Building and strengthening relationships is something we all need help with from time to time, but lots of people feel unsure of where to turn for help. The rapid uptake from paid subscribers since their October launch makes me confident that it can become the global, digital platform for relationships.”