Since the innovation of neon lights, many changes have been applied to them to make them more efficient. LED neon lights are one of them that made it more efficient to use domestically and for industrial use.
London-based, Yellowpop – a home brand specialising in LED neon signs, recently announced $4M (£2.84M) funding. The company aims to use the funding to continue its global expansion plans through 2021 by establishing itself as a lifestyle and home brand. It provides another means of decorating homes with thoughtful, trendy, bright and artist-designed LED neon lights to give life to the wall.
Participation of well-known early stage VC – Eutopia
The Paris and New York-based early-stage venture capital fund, Eutopia also participated in this funding round. The VC invests in consumer startups with a purpose who are reimagining the way people eat, dress, exercise and feel.
The Yellowpop’s successful funding round is the proof of an impressive growth recorded in the last two years since its launch. The company has partnered with creators, designers, and artists on limited-edition collections like Jonathan Adler, Sarah Bahbah, André Saraiva, Susan Alexandra, Clara Bergel, David Elia, Emily Eldridge, Girl Knew York, and Jean André.
“We’re both super passionate about art, fashion, and lifestyle. That’s why we created a brand that combines them all! Yellowpop is about helping people create spaces that bring joy and are uniquely theirs. We can’t wait to keep working with incredible creative minds and create even more exciting
products and collaborations in the years to come.” said Jeremy Cortial and Ruben Grigri, founders of Yellowpop, “We are thrilled that Eutopia shares our vision and we can’t wait to see what we will create together.”
Blue-chip artists partnership to build holistic home decor brand
Yellowpop is planning to expand its product line further with main signature LED neon signs. The company will use the funding to expand and develop its product line into a home decor brand. As a part of the expansion plan, the company is beginning with a new partnership featuring blue-chip artists and brick-and-mortar retail locations in cities like New York, Paris, and London.
Apart from this, the company is also planning to increase their team size over dozens of different roles, who will look forward to improving product quality and fostering sustainable practices.
“With innovative products and an engaging brand story, Yellowpop is redefining the home decor space by offering consumers something that expresses their individuality and unique sense of self,” said Antoine Régis of Eutopia. “We’re excited to see Yellowpop’s continued momentum in the market with offerings that speak to such a broad range of people.”
Customised B2B applications
The company is working with a broad range of creatives and brands across the world and also specializes in customised B2B applications. Its LED neon solution helps interior designers, event planners, and retail brands to bring an attention-grabbing pop to their projects.
From Google to Snapchat and Saint Laurent to Kiehl’s – some of the world’s most recognized brands have entrusted Yellowpop to create custom pieces that elevate their activations and exceed their expectations. Yellowpop places cutting-edge design, technology and innovative thinking at the forefront to stay aligned with other home decor brands.