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London-based video ad platform Vidsy picks up £12M funding

Image credits: Vidsy

A video advertising production platform and global creator network, Vidsy from London, helps global brands achieve their business goals with effective video ads created for digital. Now, the company has picked up $16.5 million (nearly £12 million) in a funding round.

Funds utilisation

The investment round was led by Access Entertainment alongside existing investors Delin Ventures and GMG Ventures LP. Vidsy will use the funds to accelerate transatlantic market expansion and further develop its platform and services for both brands and creators.

“Our model has introduced a new way to create highly effective video advertising for brands while also powering a sustainable creator economy. The rapid growth we have seen in ecommerce in the last 12 months has increased demand from global businesses exponentially as they look to connect with customers in an increasingly online world. With the backing of Access Entertainment and our existing investors, we can now capitalize on the magnitude of the opportunity in front of us,” explained Gerard Keeley, CEO and Co-Founder of Vidsy.

Alan Hudson, General Partner, GMG Ventures LP noted on the fundraise: “Vidsy offers a unique solution that solves key challenges faced by brands while benefiting from the tailwinds of the creator economy. It is well positioned to capitalize on the rapid acceleration of video advertising across digital and e-commerce and we are delighted to be continuing to work with the team on its new phase of expansion.”

Christopher Spray, who leads the investment for Delin Ventures added: ‘Delin has supported Vidsy since its very early days when we spotted its potential to disrupt the video advertising industry bringing creatives closer to clients at a time when agility and distinctiveness matter more than ever before. We are delighted to continue to back Vidsy’s founders through this new round of investment to deliver scale as they capitalize on the next wave of international market opportunity and growth.’

Adds new Board member

Founded in 2014 by Alex Morris, Archie Campbell and Gerard Keeley, Vidsy connects the world’s Fortune 500 companies with content creators to produce video and digital content at scale, helping brands connect more dynamically with their consumers. Besides the investment, it added Access Entertainment President, Danny Cohen, to its Board.

“The digital advertising market is growing at extraordinary speed and brands need a dynamic, creative and cost-efficient solution in order to reach consumers most effectively. Vidsy delivers this, combining premium creative standards with deep understanding of the digital landscape and a cutting-edge technology platform. It is not surprising that the Vidsy platform has become highly sought after across the world and we believe that the company will continue to grow at a rapid pace. I’m looking forward to joining the Board at this exciting time for the business and working with the visionary team at Vidsy,” said Danny Cohen, President, Access Entertainment.