money funding

MarTech startup Attest has raised $3.1m in funding in a round led by Oxford Capital and Episode 1.

The London-based company also attracted a range of new Angel investors including London Business School Professor of Management and Marketing Paddy Barwise.

The money will be used to expand into new markets and accelerate further product development.

Jeremy King, CEO of Attest, commented on the round’s closure: “High-quality insight and real data should be at the heart of every good business decision.

“We want to empower more people with better research, deliver the previously impossible, and breathe new life into how research and insights are used,” added King.

Attest says it is now being used by more than 80 clients, including the likes of Deliveroo and M&C Saatchi.

Meri Beckwith, an associate at Oxford Capital, said: “Attest gives companies the ability to be truly customer-centric and data-driven. From validating ideas and products, to exploring changing consumer behaviour and real-time trends, Attest allows clients to engage with custom audiences on-demand, to make better decisions every time and avoid wasted research spending.”

“It’s exciting to change an industry with an entirely new approach,” noted Beckwith, adding that was why they had decided to invest in the startup.

Damien Lane, partner at Episode 1, added: “It’s highly unusual in the market research industry to combine speed, efficiency and quality, and that’s exactly what Attest have done, now across an ever-increasing range of uses and sectors.”

“They’re really onto something special. Attest gives companies new super powers and a true competitive edge,” Lane concluded.