Bloom & Wild closes £15m equity round led by Piper


Bloom & Wild has received an additional £15m in equity funding led by Piper, an investor in consumer branded companies.

The online flower gifting brand was co-founded in 2013 by  Aron Gelbard and Ben Stanway and has so far shipped more than 50 million flowers across the UK, France and Germany.

MMC Ventures, Burda Principal Investments and existing Angel investors also participating in the round.

Aron Gelbard, founder of Bloom & Wild, commented: “The Piper team have long been supporters of our business and have always sought to help us on our journey. Their skills will be invaluable in helping us to fulfil our ambition of being the world’s most loved flower gifting brand, both in the UK and Europe.”

Jax Unsworth of Piper, who will be joining the Bloom & Wild board, said the global flower gifting market was ripe for disruption.

“We believe Bloom & Wild’s proposition ticks all the boxes for both gifters and receivers. Aron has built an outstanding senior management team to propel the business through the next stage of growth and ensure the brand continues to be market leading on all fronts.”

The cash will be used to propel business growth.