AdTech startup Appsumer closes $1m Seed led by Galvanise Capital


Appsumer, a user acquisition intelligence platform for apps, has closed a $1m Seed round led by Galvanise Capital.

A number of Angels including James Hilton, CEO at M&C Saatchi Mobile, and serial digital entrepreneur Jon Claydon also participated in the round.

The ad analytics platform enables consumer app brands to monitor, forecast and assess their paid media campaigns, helping them reduce user acquisition costs and grow faster.

Shumel Lais, founder and CEO of Appsumer, explained: “With consumer app companies racing to acquire customers and investors scrutinising their unit metrics ever more closely, they need to be able to make better marketing decisions and move faster.

“Our unique technology serves as an overlay over existing tools – it unifies the data, makes it readable and then allows user acquisition managers to make forecasts, test scenarios and confidently reallocate budget mid-campaign,” he added.

Appsumer says it will use the funds to further enhance its product and drive customer acquisition.

Nick Jones, managing partner and founder at Galvanise Capital, commented: “We’re excited by their ambitious plans to innovate this market and are confident Appsumer will be widely deployed by major consumer app brands globally.”