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Student Beans founder: Choose to collaborate

Student Beans

James Eder is the founder of Student Beans, a student loyalty network that is now part of Pion, and author of The Collision Code.

In this week’s Founder in Five Q&A, Eder discusses making the most of every opportunity from chance encounters to industry events, knowing when to move on from the startup you have created and why smartphones have become a crutch in modern business and networking.

Which role was the most important early hire you made?

Back in 2004, I had the idea for what became Student Beans. I shared it with my brother Mike, who, inspired by baked beans as a “staple diet” of student life, suggested the name. Having a co-founder you trust and who complements your skills is invaluable....