Omid Pakseresht is the founder and chief executive of GOODFOLIO, a company building AI systems to solve problems in enterprise environments.
In this week’s Founder in Five Q&A, Pakseresht discusses why founders need to be able to think in systems, always understanding how hiring, features, strategies connect with each other.
Which role was the most important early hire you made?
A T-shaped, entrepreneurial branding and marketing lead who could think strategically but also execute. Early on, distribution and positioning matter as much as product.
We were fortunate to scale that function ~20x, which had a direct impact on pipeline, partnerships, and how the market understood what we were building.
What is a common mistake you see Founders make?
Not thinking in systems. Many founders optimise for individual features, hires, or tactics, but do not design how everything connects. Without a system, things don’t compound, and growth becomes fragmented rather than scalable....
