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Spoke founder on the ‘double-edged sword’ of leading a social impact startup

SPOKE founder in five
Image credit: SPOKE / UKTN

Ariana Alexander-Sefre is the founder and co-CEO of Spoke, a music-led mental wellness app aimed at Gen Zs.

Alexander-Sefre founded Spoke after experiencing loved ones lose young male friends and family to suicide. The app is taking a different approach to mental wellbeing from the likes of Calm by focusing on music. Spoke hires artists, who are trained by psychologists, therapists and neuroscientists, to produce music that it says supports mental wellbeing.

It also incorporates early-stage preventative mental well-being tools such as CBT, mindfulness, and breathwork.

The London-based startup has raised £1.6m in funding from investors including Bethnal Green Ventures, The Inner Foundation and Ada Ventures, along with a swathe of angel investors.

Alexander-Sefre is a second-time startup founder with over 10 years of experience building consumer wellness and music experiences in London and New York....