blow Ltd, the UK’s leader in expert beauty services to home, has closed a £1.9m fundraise from Unilever Ventures, alongside 530 investors on investment platform Seedrs.

This is blow LTD’s third investment round on Seedrs, having previously raised £1.5 million in investment on the platform.

The round was led by blow LTDs existing investor, Unilever Ventures, which has invested £800,000, and is in advance of a larger institutional round. Unilever Ventures is the venture capital and private equity arm of Unilever, which invests in young, promising companies in the personal care and digital sectors. Proceeds from this fundraise will be used to deepen its penetration in the UK and prepare a European launch, planned for 2020.

blow LTD is leading this disruption of the beauty services market, delivering 360,000 expert beauty services to date. Their numbers are pretty impressive, averaging on 15,000 treatments per month, with are 1.7 blow LTD services delivered every minute.

Launched by co-founders Dharmash Mistry (Venture Capitalist & Entrepreneur) and Fiona McIntosh (former Editor-in-Chief of Grazia and Elle) in November 2013, blow LTD is the UK’s one-stop beauty app for all of a customer’s beauty needs. With a unique multi-channel model (including physical store “hubs” and on-demand services across London), customers can book and rate professionals via mobile apps or online around the clock.

blow LTD’s CEO Jo Thompson, said: “This has been a key growth round for us in preparation of larger Series B in 2020, so we are delighted to have returned to Seedrs, welcome back our existing supporters, and pick up some new ones along the way.

“This is an extremely exciting time for the business as we continue to solidify our place as the go-to destination for all beauty needs that can fit into a consumer’s lifestyle, not around it.”