Innovative on-demand staffing platform Rota has closed a £3 million funding round.
The round was led by Puffin Point, a Family Office, with significant experience in staffing and marketplace apps. This was followed by current shareholders who continue to support Rota’s high growth technology and solutions-based staffing marketplace business.
“The funding round will enable us to continue our high growth, increase our revenue and client expansions, marketing and further enhance our market leading technology. Rota will also move into additional flexible staffing verticals in 2020,” said Stephen Segel, CEO of Rota.
“We remain as ambitious as always to build our business to exceed our clients’ high service and technology requirements and our candidates receive opportunities, training and engagement.”
Launched in 2015, Rota’s disruptive business model has revolutionised the traditional recruitment processes, dominating the hospitality sector in five major cities across the UK.
Utilising proprietary and market leading technology, Rota provides high quality, compliant and highly engaged candidates to over 1,000 registered enterprise clients. With fulfilment levels presently at 98% (against a staffing industry average of 63%), high rated candidates provide high levels of service to Rota’s clients.
Rota’s technology uses an algorithm and machine learning driven matching that has been developed with several years of experience gained in servicing enterprise clients and ‘just in time’ flexible staffing in the marketplace. Clients can schedule requirements in seconds, day or night, where vetted candidates can be matched and accepted onto shifts within seconds.
Lead investor, Cameron Ogden, Puffin Point added: “We are incredibly excited about the team at Rota, who have shown consistent performance as they have built out their platform. We believe the industry is ready for Rota and we see huge growth potential in the business model.”