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UK game developer using tech to drive sales picks up £600K funding

Stormburst Studios
Image credits: Stormburst Studios

OneUp Sales is a gamified sales motivation and performance management platform developed by Stormburst Studios. Now, the company has hit the headlines as it bagged £600K funding for its expansion.

Eyes Series A round in 2022

Stormburst Studios’ investment round was led by the MEIF Proof of Concept & Early Stage Fund, which is managed by Mercia and part of the Midlands Engine Investment Fund (MEIF), and Mercia’s EIS funds. This investment follows an earlier funding of £150K that the company picked up in 2017 from Mercia’s EIS funds.

The funds will allow the company to create six new jobs while it currently employs seven staff members. Also, it aims to double its revenue in the run-up to a planned Series A investment round in 2022.

Derry Holt, the company’s CEO said, “When everyone is working from different locations, it can be hard to manage and motivate sales teams. OneUp harnesses the power of data and brings greater visibility on performance, which in turn helps engage and motivate staff. It also injects an element of fun. This investment will enable us to further develop the system and reach a wider audience.”

David Baker of Mercia added: “Remote working is here to stay, which will make platforms like OneUp all the more important to companies in the future. Stormburst Studios has made great progress and is now ready to scale up. This latest investment will allow it to achieve rapid growth in its market with the aim of becoming a market leader.”

Grant Peggie, Director at the British Business Bank, said: “The MEIF is committed to supporting Midlands’ businesses to create and develop technology and to innovate. This latest investment will help another business in Staffordshire to build its team and reach new audiences. We are determined to support more businesses to innovate and grow and support the Midlands’ strength in software development.”

Tim Pile, Chair at Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP) added: “Here is another example of how valuable this initiative is in helping our SMEs to grow and expand. It’ll allow Stormburst Studios to create jobs in a sector that is thriving in our region. Through our own work, GBSLEP has recognised the importance of the software industry and we’re working with our partners to maximise its potential to drive inclusive economic growth.”

Helps drive sales!

Based in Tamworth, Stormburst Studios was founded in 2016 by two former games developers, Derry Holt and James Heath. It provides solutions for digital wallboards, sales competitions, incentive automation, and performance analytics and reporting.

Stormburst’s platform OneUp Sales offers an innovative approach to sales management by engaging staff in different locations, allowing teams to compete against each other online, and providing detailed performance insights for managers. The product is available on a subscription basis and its notable clientele includes Franklin, Sheridan Maine and G2.