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The rise of the chatbot and what it means for your startup

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Graeme Parton, a brand journalist at business mobile messaging firm Textlocal, explains why your startup needs a chatbot.

It’s fair to say that chatbots are a hot-topic right now. They’ve existed for some time, but only recently have companies started to realise just how beneficial they can be to their business. These computer programs make use of artificial intelligence (AI) technology, and are capable of performing a number of tasks, from booking flights and ordering pizzas, to checking the weather forecast and hailing an Uber ride.

In an age where consumers are increasingly turning to social networks as a way to get in touch with businesses, chatbots really do make a lot of sense. No matter what type of business you run, a chatbot could do wonders for it....

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