Public sector cloud transformation specialists Shaping Cloud has chosen Highland Marketing as its marketing and PR partner to help deliver its growth ambitions in the burgeoning health and care IT market and wider public sector.

Shaping Cloud provides cloud consultancy and migration support to clients such as Salford Royal NHS Foundation Trust, the Greater Manchester Health and Social Care Partnership, and Homes England. Its services are increasingly in demand as the public sector looks to use cloud infrastructure to deliver flexible and efficient IT to support new ways of delivering services.

Shaping Cloud engaged with 14 agencies as it looked to increase awareness of its expertise, and generate an increased number of leads. From a shortlist of four, the Shaping Cloud board was unanimous in its decision to work with Highland Marketing due to its market knowledge, experience, and connections across healthcare and the public sector.

“We chose Highland Marketing because they really took the time to understand what we wanted to achieve and came to us with ideas that would build on our own efforts,” said Shaping Cloud CEO Carlos Oliveira.

“Since day one, they have shown they have the creativity and skillset to help us gain greater traction in healthcare and public sector IT, and we feel very positive that we have made the right choice.”

Now the two organisations are working together on a marketing strategy that will aim to increase awareness and generate leads through content, digital and event driven campaigns that will promote the distinctive values and experience of the Manchester SME.

“We are seeing the NHS and local authorities increasingly recognising the importance of technology and data in addressing the challenges that they are currently facing within a climate of limited resources,” said Highland Marketing’s CEO, Mark Venables.

“Companies such as Shaping Cloud are at the forefront of helping public sector organisations meet these challenges, and marketing is an effective channel to help promote the benefits of its services and solutions and the positive outcomes for improving the delivery of UK public services.”

Shaping Cloud is helping several public sector bodies make the move to cloud technology, which is helping to cut costs and enhance services by replacing outdated IT systems with more flexible infrastructures.