UK slot developer Realistic Games have announced a content distribution partnership with industry leader Microgaming, which will place the work of the Reading-based company in the vast portfolio of Microgaming slots.
This deal will allow Realistic Games to benefit from Microgaming’s greater level of global popularity, a move which could have significant commercial benefits for the smaller company.
Microgaming, the Isle of Man-based company that released its first casino software in 1994, are widely renowned as one of the most successful slot developers in what is a very competitive market.
This gives the company name a level of prestige and recognition that few can match, allowing Microgaming to secure more deals with online casinos based on the strength of that name. By signing this content distribution partnership, Realistic Games can now benefit from that name too.
However, the hope at Realistic Games will be that this move strengthens their company name too, acting as a springboard to give this UK developer more prominence in the global industry of online slots. Robert Lee, commercial director for Realistic Games, spoke of the advantages that this move will offer in terms of expanding the company’s global reach. By becoming part of Microgaming’s portfolio, Realistic Games’ slots will be played by gamers in new territories and on different online casinos.
Nominated at the EGR Operator of the Year Awards in 2013 and one of the first B2B providers to be awarded the new Game Host licence in 2017, Realistic Games is one of the most decorated UK slot developers.
However, the slot developer is not yet on the top tier occupied by the likes of Microgaming, IGT and NetEnt. These are the slot developers whose work dominates many online casinos’ slot libraries.
The work of Realistic Games stands alongside those from the heavyweight developers in many casino libraries. The slot library of redbet casino exemplifies the diversity of games that are available. Technological improvements allow developers to create dual play slotmachines and richly detailed video slots. Companies that have a global reach have the budget to reflect that, which is why Swedish developer NetEnt are able to release a slot that uses licensed images from Netflix hit show Narcos.
Smaller developers may not be able to compete on a financial level in terms of slot development or marketing, hence Realistic Games’ deal with Microgaming. However, developers of any size stand out by creating compelling and unique slot themes. Realistic Games’ It Came From The Moon slot may not use licensed images or cutting-edge graphics, but its comic book charm and commitment to a more rustic theme gives the slot a distinctive character. The partnership with Microgaming will give Realistic Games a platform from which to showcase their work to a more substantial audience.
Microgaming’s gaming portfolio is already available in over 20 regulated markets across the world, a level of accessibility that Realistic Games would realistically have been unable to achieve independently. This content distribution partnership should benefit all parties. Microgaming add a decorated slot developer to their expanding portfolio, while Realistic Games can see their work enjoyed by larger audiences across new countries.