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One in ten Brits plan Apple Watch purchase

More than one in ten (12%) Brits say they would like to buy the Apple Watch as soon as it goes on sale in the UK, research from Intelligent Environments has revealed.

The digital banking software firm found this rises to more than one in five (22%) among 18-34 year olds.

IE also found that a further 19% would like their bank to offer a banking app for the new watch.

The firm, who created the world’s first smartwatch banking app, said this interest in wearable banking presents financial services providers with a huge opportunity to revolutionise digital banking.

Clayton Locke, chief technology officer at Intelligent Environments, led the design team for the world’s first smartwatch banking app for the Pebble Smartwatch in 2013.  #

He said:

“Wearable technology has become more integrated into consumers’ lives over the past couple of years. This will be accelerated when the world’s most powerful brand, Apple, launches its new smartwatch.

“Our research shows that consumers are increasingly curious about how smartwatches can be used to manage everyday tasks such as banking.

“We created the first smartwatch banking app for the Pebble Smartwatch to help banks bring their customers closer to their money.

“The app enables users to view their live bank balance, recent transactions and receive alerts on their wrist.

“The consumer interest in the Apple Watch will act as a strong motivator to banks and it will be exciting to see how this affects overall interest in wearable banking.”

 

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