consumer shopping

Huq Industries, a market intelligence data platform, has secured $1.5m in a Seed round led by 24Haymarket.

Force Over Mass Capital made an undisclosed contribution to the round.

Founded in 2014, Huq Industries enables customers to gain a real-time view of consumers’ behaviour.

Conrad Poulson, CEO of Huq Industries, expressed his delight about the fundraise. “These investment partners in combination with our existing shareholders provide us with both the funds and the network to accelerate Huq Industries’ growth,” he added.

Paul Tselentis, CEO of 24Haymarket, said he was looking forward to supporting Huq in their next phase of growth and praised the founder’s trajectory.

“We were extremely impressed with Conrad and the team and the progress they have made to-date and believe that there is a significant opportunity to further exploit Huq’s proprietary data across a wide array of industry verticals.”

Martijn de Wever, CEO of Force Over Mass, said his decision to invest in the company rested on the fact that it was making smart use of enriched data.

“Huq’s business model and scalability stands out making it an excellent opportunity from an investment perspective.

“The strength and scale of Huq’s market intelligence provides access to new, large and untapped markets from around the world collecting hard-to-reach and high-value data at scale.”