London’s Styloko unveils The Wantlist fashion discovery app

London’s personalised shopping engine Styloko has launched The Wantlist app, enabling users to pick up their fashion shopping list wherever they left off across any iOS device.

The company focuses on creating personal and efficient digital shopping trips, whether that’s offering visual discovery of similar products, ‘WantList’ creation to trigger sale alerts, or shoppable editorial content.

Shannon Edwards, Styloko CEO, said: “While we believe our desktop site effectively delivers on sales and engagement, the reality of our modern lives is that we are now on mobile for more than half of our days. So a mobile experience needs to reflect our on-the-go lifestyle and The WantList does this with a simple interface, intuitive format, and the ability to save products to consider later – wherever you are and whichever device you use – from iPhone to iPad and Apple Watch.”

An Android app will follow this summer.