London-based goss is a free mobile betting app, which lets users to bet on reality TV, trending events, celebrity lifestyles and more. Users wager coins, which they receive by just using the app on trending events including next elimination on a reality TV show. These coins can be exchanged for prizes. Launched in September 2020, this app boasts nearly 200,000 installs to date.
Funding to support its growth
Female-led goss secured $2M (nearly £1.46M) in a funding round led by Konvoy Ventures. The other investors that took part in the funding round are Flybridge, Velo Partners, Sterling VC and Transcend.
Led by CEO Melanie Mercier, goss will use the funding to double the size of its team in 2021 and launch new features including live game play and head to head challenges to continue to develop the market for female-centric gaming. Also, it will support the launch of the new ‘Events’ feature.
Melanie Mercier, co-founder of goss, commented, “We’re extremely proud to have secured this funding. It’s testament to the strength of our team and product, but also to how there is a growing demand for disruptive new prediction models that cater to all markets. In the coming year, I’m looking forward to growing our team internally, and making gaming accessible to an even wider audience. Exciting new elements coming in 2021 will include live game play, head-to-head challenges and some pretty amazing prizes to be won.”
Josh Chapman, Managing Partner, Konvoy Ventures, commented, “Goss is a one-of-a-kind business which is meeting a pressing need in the gaming market. The appetite from consumers to engage with reality TV, celebrity culture and entertainment is there, but traditional betting platforms don’t have a sophisticated enough offering to meet the expertise of Goss’s audience. We were thrilled to lead their seed round and join them for this journey.”
The gaming industry was massive and robust prior to the COVID-19 pandemic outbreak in 2020. In 2019, it was estimated to be worth $152B with 45% of this coming directly mobile gaming. The London entertainment company goss is eyeing to redefine this offering a game alternative for those who love reality TV, celeb gossip and trends. It offers female-focused entertainment companies that have grown to over 200,000 users in just a few months since its debut by giving women the chance to bet on their interests in a fun, social and gamified way.
The goss app can be downloaded from the Apple App store and Google Play for users aged 17 and above.
Mercier concluded, “Our ambition is to continue to create rewarding female focused entertainment. Securing this funding represents a significant step towards that and I am excited for what we have coming down the line this year.”