Liverpool-based LivingLens, a software provider which help companies turn consumer insight films into market research, has raised £1.3m in funding.

Investors in the round included the Angel CoFund and a series of undisclosed angels from the marketing and financial sectors.

The funding will be used to open operations in the US and expand its sales, marketing and customer success teams.

Carl Wong, CEO of LivingLens, commented on the round: “We are delighted to announce this funding round, which will enable us to more deeply support our customers, accelerate the development of new capabilities that will add more value for clients, and, ultimately, scale the business.

“We are now working with some of the world’s largest brands and agencies to help them to get closer to their consumers and drive more value out of consumer video as a valuable source of insight, and expect 2017 to be a really strong year for our business,” Wong added.

LivingLens had previously raised $2.01m across three different rounds since January 2014.

Tim Mills, investment director at the Angel CoFund, spoke about his firm’s decision to invest: “In today’s digitally driven economy, it’s increasingly difficult for brands to capture the attention of customers. Innovative technology to harness consumer insight has never been more important, for which LivingLens is leading the way.”