Virtual View, one of Britain’s first augmented reality apps for the property sector has raised $500,000 in funding.

The app allows property buyers to view 3D floor plans, galleries and video content by simply scanning an image.

vvBackground in property

Investors in Virtual View include a number of high net worth individuals with backgrounds in the financial and property sectors.

Founder Dominic Versace worked as an estate agent for the past 20 years and saw the opportunity to offer agents more data on how buyers interact with brochures:

With the competition between estate agencies now greater than ever, property marketing has become increasingly important

Booming market in London

Britain’s property market continues to be a seller’s market with the London borough of Haringey recording 9.5% month-on-month price increases for asking prices in March.

Virtual View’s clients Fine & Country, Campsie, Orchard & Shipman, Newman, Jackson Stops and Harrods.

In the future they hope to attract agents specialising in overseas buyers, who often buy properties without seeing them in person.

Virtual View is available for download on iOS and Android.

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