Seedrs is now valued at £50m following a £6m crowdfunding campaign ran on its own platform.
The company, which raised £4m from Woodford Investment Management last month, received the funds from more than 2,000 of its customers.
According to Seedrs, the average individual investment amount was £3,200, with the biggest individual investment hitting £800,000. Most investors, it said, came from the UK, Germany, Portugal, France and Italy.
Jeff Kelisky, chief executive officer of Seedrs, said he was delighted with the news. “It was highly important to us that we could open up as much as possible for our existing investor base, and this sum, combined with Woodford’s investment of £4m earlier this month takes us to £10m.
“This round is yet more evidence of the market’s conviction that Seedrs is on the right path to delivering shareholder value by opening venture capital opportunities to retail investors for fast growth companies – and without Seedrs having pioneered regulated equity investment, these opportunities would have remained closed to them,” he added.
British tennis star Andy Murray backed the company: “It is with great pride that I have made this investment into Seedrs latest funding round. As an active investor into early-stage businesses through the Seedrs platform, it was important for me to take up my pre-emption rights.”
Octopus Ventures invests $7.15m in Silicon Valley co-learning startup
“I have made a substantial follow on investment into this round to show my support for all that Seedrs has achieved since the last raise in 2015. The team has done some great work in supporting European startups and I’m looking forward to seeing how the business will continue to grow with this additional investment,” Murray added.
Seedrs will use the funds to launch new product capabilities, to boost sales and marketing efforts and launch a series of strategic partnerships.
The company is also looking to scale its campaign executing through the use of automation, machine learning and AI.
Check out our UK tech investment tracker for the latest industry deals.