ParentTech app Hoop gets £2.4m in round led by BGF Ventures


Hoop, an app which allows parents to discover and book events for their children, has raised £2.4m in a round led by BGF Ventures.

Launched in London last year, Hoop says it is now listing more than 50,000 activities each month.

The company also claims 600,000 parents are using the app. 

Co-founder Daniel Bower commented: “Parents want to find interesting, fun and affordable things their kids will love to do. Until now it’s been easy to miss great things happening locally because there’s no easy way to uncover new events and activities. Hoop solves this problem.

We believe the influence of smartphones on modern families is going to increase significantly in the next few years as more Millennials become parents for the first time. This new generation of parents blend technology seamlessly into their lives and are confident using apps to manage their day to day life.

“They have grown up using Deliveroo, Uber and WhatsApp to organise their lives, and want to manage their family time in the same way, expecting information to be accessible at a moment’s notice,” added Bower.

Harry Briggs, partner at BGF Ventures, explained why his firm invested in the startup: “Hoop is far and away the best mobile app for solving the age-old question of “What shall we do with the children that’s fun, interesting and doesn’t break the bank?”

He went on to praise the team behind the app: “Hoop are one of those rare teams who not only have the talent and focus to build a revolutionary product, but also are on a mission to make family time more rewarding on a global scale. We’re incredibly excited to be joining them on that journey.”

Check out our UK tech investment tracker for the latest industry deals.