Lee Clarke, CEO and co-founder of Bink, on why data can – and should – lead to happy customers.
Data underpins virtually every decision that organisations make. Yet, too many fail to use data to add real value and increase customer satisfaction. There is an opportunity for banks, retailers and FinTech businesses to work together to create positive customer experiences across industries.
Consumers rightly expect great experiences but, unfortunately, they often find themselves falling through the cracks as they move across industry sectors and brands. It needn’t be like this. When retailers and banks work together, something magical can happen. By sharing data in a responsible way, and with permission, retailers and banks can delight customers and also identify threats and opportunities. ...