How Series A differs from a B round, and how to put your company in the best place to raise money. Hugo Grimston, chief financial officer at software firm Paddle, which recently closed a $12.5m Series B, shares his top tips.
As CFO of Paddle for the past three and a half years, and having spent a decade in financial services before that, I have spent most of my career either fundraising or running similar processes.
At Paddle I have helped manage 2 Seed rounds, a convertible bridge round, a Series A, and now our Series B.
So, here are some pointers on the differences between A and B rounds and also how to best prepare yourself for a successful fundraising round....