Helpling, the leading global platform for on-demand home services, has acquired Elevator Pitch winner Hassle.com in a deal that will see the pair become the clear leader for online booking of household services outside the U.S.
Benedikt Franke, co-founder of Helpling, said: “This partnership combines Hassle.com’s expertise with Helpling’s international footprint and access to capital.
“It creates a very exciting global proposition and makes our combined company the strongest player in this space.”
Alex Depledge, co-founder of Hassle.com, added: “Our goal from the beginning has always been to become a global domestic cleaning brand.
“This strategic move takes us significantly closer to that goal.”
These complementary strengths of Helpling and Hassle.com will allow the company to further expand its leadership position in Europe.
Together Helpling and Hassle.com will operate in 14 markets holding strategic cities such as London, Berlin and Paris.
Over the next months, the company will deploy substantial capital to increase its leadership position with a clear focus on organic growth.
Both Helpling and Hassle.com enable customers to book a local, vetted cleaner online or via a smartphone app. This means people no longer have to search through classified ads or ask their friends for recommendations. Consumers can now find a local cleaner they trust online and within just a few clicks.
Hassle.com will continue to operate under its established brand.