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UK competition regulator gives AI guidance

AI guidance
Image credit: vs148 / Shutterstock

The UK’s competition regulator has issued guidance for businesses on the use of AI foundation models amid an explosion in the popularity of tools like ChatGPT.

Its suggestions come after a review of the technology and aims to promote competition and protect consumers.

The Competition and Markets Authority (CMA) has put forward seven potential steering principles, which are accountability, access, diversity, choice, flexibility, fair dealing and transparency.

It has outlined these principles ahead of speaking with AI stakeholders both in the UK and internationally, before producing a follow-up on AI practices in 2024.

Sarah Cardell, CEO of the CMA, said: “The speed at which AI is becoming part of everyday life for people and businesses is dramatic. There is real potential for this technology to turbocharge productivity and make millions of everyday tasks easier – but we can’t take a positive future for granted.”

Cardell added: “There remains a real risk that the use of AI develops in a way that undermines consumer trust or is dominated by a few players who exert market power that prevents the full benefits being felt across the economy.”

On Monday, James Cleverly, the foreign secretary, spoke about how AI could be used to help developing nations at the UN General Assembly.

It comes as the UK government is set to host the first AI Safety Summit in November.

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