Funeralbooker, a curated marketplace for independent funeral directors, has announced the closure of a $975,000 Seed round led by White Cloud Capital (WCC).
The round also drew support from existing investor Laurent Laffy, director of Secret Escapes.
According to a statement issued by the company, the funds will be used to invest in technology, marketing and operations.
Ian Strang, CEO of Funeralbooker, spoke about the raise: “Funeralbooker was born out of the belief that customers want a more transparent, thoughtful and straightforward process to arranging a funeral. It’s a stressful time and through technology, we can connect thousands of independent funeral directors – who are the heart of a great funeral experience – with customers in need of help. This purpose remains even more relevant today where customers expect a digital approach and something more than the ubiquity of the mass market funeral package.”
“Finding an investor that shared our vision and could provide strategic support, as well as new funds to support our growth plan, was key. WCC has a longstanding reputation as a focused investor in businesses and an international reach that will help us accelerate the potential we see both at home and overseas,” he added.
Founded last year, the London-based company, has raised $1.27m to date.
Isabel Fox, head of venture capital at WCC, said: “Funeralbooker has built up a very differentiated business that fits well with our portfolio. We see significant growth potential for this unique business, both in and outside the UK, making it an obvious partner for us as we continue to grow our portfolio of health and wellness brands internationally.