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Lemon founder: Don’t take it personally when your raise doesn’t close

Lemon founder

Matt Bird is the co-founder and CEO of Lemon, a platform for small and medium businesses to manage their software as a service spending.

Co-founded by Bird and James Lewis in 2023, the Manchester-based startup provides tools for businesses to spot where they might be overspending on software subscriptions.

This week the company raised £500,000 in funding, with investment coming from Pitchdrive, SFC Capital and angel investors.

Lemon is Bird’s third venture, having been an entrepreneur from the age of 22. The startup currently employs three people.

In this week’s Founder in Five Q&A, Bird explains why founders shouldn’t take it personally when a raise doesn’t go their way, why startups should resist going on an early hiring spree, and why he’s sceptical about the long-term viability of the metaverse and web3....