London-based analytics firm Decibel Insight has closed a $9m Series A led by Eight Road Ventures.
The enterprise software company also drew support from John Simon, via his Ventureforgood investment vehicle.
Decibel Insight, which currently employs 50 people, will use the cash to grow its teams in Boston, Denver and London.
Speaking about the funding, Ben Harris, the CEO, said: “Our rapid growth into a leadership position, working with the world’s largest brands, is beyond our wildest expectations – and is testament to the quality of our technology.
“Decibel Insight fills a glaring gap in the enterprise marketing stack by exposing problems in the user journey in real time, helping clients earn millions of dollars in extra revenue. The additional capital and calibre of our investors will allow us to innovate in this space at an even faster rate,” he added.
The firm says it already serves the likes of Lego, General Motors, Allstate Insurance and Gucci.
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Michael Treskow, partner at Eight Roads Ventures, will be joining the company’s board.
“Websites are the shop window into modern businesses and Decibel Insight gives businesses the ability to truly understand their users’ online behavior. We are excited to partner with this ambitious bootstrapped team as they transform how companies track and improve customer experience,” Treskow added.
This is the company’s first round of external financing since it launched in 2014.