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Korean hospitality group adopts innovative software to enhance UK business operations 

Collaboration software Korean restaurant group

JS Holdings Group, a pioneer in promoting Korean culture in the UK, most notably through its acclaimed Korean restaurant franchise, Yori, has taken a giant digital leap forward with collaboration software.  

 The company has now integrated the collaboration software Morningmate, by Madras Check – known as flow.team in its South Korean home base – as part of digital transformation to support its growth in the UK. 

Lee Hak-june, CEO of Morningmate, said: “Our association with JS Holdings Group, a torchbearer of Korean culture in the UK, is truly momentous. Our mission with Morningmate is to continually aid businesses by offering an intuitive tool that not only simplifies digital workspace transformation, but also champions a culture of constructive collaboration and feedback.” 

Established in 2016, JS Holdings Group has created a culinary footprint in the UK, championing beloved K-food brands such as Yori, Mori, Nori, and Cake & Bingsoo.  

The company’s growth journey has achieved a robust workforce of 450 people and impressive sales surpassing £14m within just seven years. Beyond making its mark on the UK’s Korean food scene, it has also been instrumental in introducing the UK to popular Gen-Z lifestyle brands such as Life in 4 Cuts, an interactive photo booth studio. 

This expansion trajectory has necessitated the adoption of modern collaborative tools. Adopting Morningmate underscores JS Holdings Group’s determination to foster an agile digital workplace, ensuring seamless communication across its global workforce, and sustaining its aggressive growth strategy. 

The significant uptick in new store inaugurations around the UK highlighted the need for the Group to use a more sophisticated collaboration platform rather than communication mediums like WhatsApp.  

Morningmate, an all-encompassing collaboration tool, offers efficient communication channels, streamlined task management , secure document sharing and comprehensive video conferencing capabilities, among other features. 

Available across web, desktop, and mobile platforms, Morningmate ensures employees remain connected, productive, and agile across devices. Prioritising not just collaboration but also organisational security, the platform boasts features like data encryption, extensive file/message logging, two-factor authentication, and a secure messaging system. 

Speaking on this development, Kim Jong-soon, CEO of JS Holdings Group, said: “In an industry marked by frequent entries and exits of personnel, managing work history becomes paramount. Our earlier reliance on WhatsApp posed challenges in delineating personal and professional spaces while raising security concerns.  

“With Morningmate, we anticipate fostering a methodical organisational culture, marked by structured historical record-keeping and streamlined work processes.” 

Morningmate’s parent company Madras Check is positioned for increased competitiveness in international markets including the UK, the US, Japan, Vietnam, Mexico, and Colombia. Morningmate’s internationalisation strategy, which prioritises cultural, linguistic, and user experience nuances, has substantially elevated customer satisfaction in these markets.  

Madras Check is also ambitiously eyeing a listing on the NASDAQ, aiming to become an emblematic representation of the South Korean software landscape. 

To delve deeper into how Morningmate can redefine your collaborative ecosystem, sign up for free and download the app.

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