British businesses back £225k startup competition

Startups will be offered the chance to work with some of Britain’s leading businesses and a share of a £225,000 prize as part of a new competition organised by IC tomorrow, a division of the Technology Strategy Board.

Retail, events and analytics partners

Partners in the competition include Argos, Saatchi & Saatchi, Penguin, P&G, The Barbican and the BFI.

Each of the partners have set challenges for startups, find out more in the table below.




Retail Connected retail Argos
Retail Smart tools for brand loyalty Procter & Gamble
Retail The future store Holition
Events Engaging festival audiences Saatchi & Saatchi
Events Engaging audiences Music Live Nation
Events Engaging audiences with cultural programmes The Barbican
Analytics Digital analytics for talent SYCO Entertainment
Analytics Reading Analytics Penguin Random House
Analytics Data and the cinema audience BFI

IP protected

Winning startups will retain their IP and will be invited to implement their ideas with the partner organisations.

Applications close on 26th February 2014. Click on the button below for more details.

[button link=’https://connect.innovateuk.org/web/digital-innovation-contest-2014-cross-sector-exploration/overview’]Click here for more information[/button]