AI startup Mogees raises £1m, brings total to £3m

London-based AI startup Mogees has raised £1m in funding, bringing its total raised to date to £3m.

The startup, founded by Bruno Zamborlin, works to convert every day ‘dumb’ items into ‘smart’ musical objects that can respond to human gestures.

Mogees will use the funds to continue developing its machine learning capabilities and is looking to close a Series A next year.

Bruno Zamborlin, CEO and founder of Mogees, said he was “proud of what we achieved so far, and the possibilities for this technology to revolutionise certain sectors that are the driving force behind this expansion”.

Investors include Elio Leoni Sceti, board director of ABInbev; Haim Perry, founder and board member of Hotels4U; and Eric Nicoli CBE, the non-executive chairman of HMV Group PLC.

Zamborlin added: “I’m delighted that such an experienced group of private investors and businesses are supporting our growth by taking part in this round of investment”.

The startup originally developed the Mogees Pro product, which could transform any object into a musical instrument using a vibration sensor. It was initially crowdfunded on Kickstarter.

Mogees is now targeting the Internet of Things (IoT) sector, as well as gaming, virtual reality and smart toys.

Lead investor Elio Leoni Sceti said: “Machine learning is a hot topic right now and Mogees has moved beyond the proof of concept stage and we’re delighted to be funding the next step of this exciting business.”

“We see incredible potential for Mogees technology across a range of applications and businesses, from entertainment to industrial,” he added. “It has an exceptionally exciting future ahead.”