5 things to know about The Social Chain CEO Steven Bartlett, the youngest ever Dragon

Steven Bartlett Image credits: Steven Bartlett

Dragon’s Den, a British television programme, has replaced Vitabiotics CEO Tej Lalvani with a 28-year-old CEO of a social media marketing company – Steven Bartlett. 

It’s worth mentioning that Tej Lalvani announced his departure from Dragon’s Den show after the 18th season to devote more time to his business interests.

“My commitment to the international growth and expansion of my core business and the numerous investments over the years sadly means I will be unable to dedicate the necessary time moving forward,” said Tej. 

Steven Bartlett (the new dragon) will join the panelists including Deborah Meaden, Peter Jones, Touker Suleyman, and Sara Davies in the Den. 

Chi Ukairo, Dragons’ Den executive producer, BBC Studios, said: “Steven is a great addition to the Den and we are all looking forward to seeing him in action when we start filming this summer.”

Well, now we know the Dragon Den’s latest development, let’s have a look at 5 things you need to know about Steven Bartlett.

Youngest dragon

Born in Botswana and raised in Plymouth, Steven Bartlett has made history as the youngest dragon to join the BBC series. The Social Chain CEO will join the 19th series of the programme, which will begin filming this coming summer. 

“I’ve been watching Dragons’ Den since I was 12 years old – it was my first window into the real world of business and investing,” he said. He added he wants to represent “a new generation of entrepreneurs, inspiring young and specifically under-represented entrepreneurs to follow in my footsteps”.

Started in bedroom 

Steven, along with his two friends, set up The Social Chain from his bedroom in Manchester to reshape the world of brands and commerce, after dropping out of university at the age of 22. 

Steven’s Social Chain is currently nominated for the Sunday Times ‘Disruptors to Watch’ and considers Apple, Amazon, Coca-Cola, Superdry, Disney, Thomas Cook, and the BBC amongst its client list,  

Took his company public

Steven took his company public at the age of 27, which now has an estimated worth of £300 million. However, he left the business last December to set up private equity investment company Catena Capital. At 26, his net worth was valued at $96 million (approx £68 million), according to Forbes.

An Author

Steven Bartlett has also published a book by the title – Happy Sexy Millionaire: Unexpected Truths about Fulfilment, Love, and Success. In this Sunday Times bestseller, he dismantles the most popular, unaddressed lies about happiness that we’ve been led to believe. On top of that, he also hosts a podcast named – The Diary of a CEO podcast.


Steven was named on the Forbes 30 under 30 lists. He won entrepreneur rising star at the Black British Business Awards. A couple of years back, he was inducted into Manchester’s Hall of Fame by the Mayor of Greater Manchester. In 2018, he was voted by Econsultancy as the “Most Influential Industry Figure” as well.