£100,000 innovation contest for advertising startups

Small businesses are being offered the opportunity to work with some of the biggest names in advertising through a new digital innovation competition run by IC tomorrow.

Part of the UK’s innovation agency, the Technology Strategy Board, IC Tomorrow is offering four companies a share of £100,000 in funding.

Winners will be invited to work with some of the biggest names in advertising and innovation, including MediaCom and Mars Chocolate UK, Vizeum, the Internet Advertising Bureau UK and innovation charity Nesta.

The four successful applicants will benefit from up to £25,000 of funding, retain all of their IP, and work in partnership to trial their solution with the respective contest partner.

The contest challenges and their partners are:

  • Next-Generation Social Media Analytics Tools – Internet Advertising Bureau UK (IAB)
  • Enhanced TV Advertising – Vizeum
  • Innovation in Hyperlocal Advertising – Nesta
  • Smart Mobile Advertising – Mars Chocolate UK and MediaCom.

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