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Accelerators are upping their game as Collider announces new £150k equity deals

Caution! London’s accelerator space is heating up.

Advertising and marketing focused accelerator Collider has opened up for applications, announcing a new potential £150k equity deal to the startups that take part.

They will be taking on 10 startups who will each receive £50k for an 11% share in the company, and five of those companies will then go on to be offered a further £100k for another  11%.

The times they are a’changin’

It is a big rise from the £60k for 15% previously offered and is both a sign of the changing challenges that London startups face and the increasing confidence in London’s tech industry.

It echoes a similar move from accelerator Seedcamp who in July announced a new £30m fund which was four times larger than either of its previous two funds.

Seedcamp said at the time that it believes £75k is no longer a large enough investment to help tech startups scale sufficiently.

A brand new class

For the first time, Collider will be accepting London-based startups, which they had previously been prevented from doing.

The accelerator is focused on startups which help brands understand, engage with and sell to customers.

It partners with brands including Unilever, Diageo, The National Lottery, and BBC Worldwide to help the startups flourish.

The brands act as mentors to the startups and many go on to agree deals which hope to benefit both the startups and the brands.

In May, Tech City News featured its favourite five startups from their 2014 cohort.

You can apply for the Collider accelerator programme here.