US expansion plans
Already, the company has launched successfully into the US market and gained confidence that they have the right time, product, clients and strategy to accelerate their growth deeper into this market. Over the past 12 months, the company has established a presence in US cities including Chicago, Atlanta and Detroit.
Mercia was investing from its Northern Venture Capital Trust (VCT) Funds. Jason Warren of Mercia said: “Mobile has become the primary means of consuming content, yet the majority of mobile advertising remains static. Adludio is redefining mobile advertising and is recognised as a leader in the field. We are delighted to be backing the company on the next stage of its journey. The combination of established international traction and scalable technology alongside this fresh capital leaves the business in great shape to grow rapidly in the coming years.”
Paul Coggins, Adludio’s CEO, added: “Beyond raising significant capital, we were primarily focused on finding a strategic partner who shares our vision for Adludio’s international growth, and has the experience and track record for scaling digital businesses. We’re thrilled to be working with Mercia at such an exciting chapter in Adludio’s journey, as we bring the most immersive and creative mobile experiences to brands seeking to build memorable engagements with consumers.
Next-gen mobile brand solutions
Adludio defines the next generation of mobile brand solutions with cutting-edge AI and in-house creative tools. It helps brands transform existing creative assets into brilliant, intuitive, made-for-mobile micro brand experiences.
Adludio delivers creative campaigns that make full use of mobile phone features and deliver guaranteed results for brands and advertising agencies. The company analyses data gained through numerous previous campaigns to understand how mobile users engage with advertising and inform creative decisions, and has also developed its own technology to ensure ads are delivered in the best place at the best time.
Since its debut in 2015, Adludio has grown rapidly and been listed in the Sunday Times Tech Track 100 and the Deloitte Fast 50. Currently, it employs around 60 staff worldwide and has existing offices in London, Hong Kong, Taipei and Singapore, New York and Los Angeles. Its clients include blue-chip brands such as Jaguar Land Rover, Nike, Microsoft, Chanel and LVMH.