betconnect, the new betting site, has launched out of Beta, letting ordinary punters follow the bets of professionals.

The site claims to be the first notable disruptive technology platform in the industry since Betfair in 2000 and aims to level the playing field between bookmakers, professional gamblers and punters.

For many years, professional gamblers have found their accounts closed or restricted by bookmakers due to their success. In fact, new research published today shows that one in ten (9.8%) British punters have at some point been restricted. betconnect connects these people with a network of regular punters in a shared betting experience.

Pros can create and submit bets into the betconnect platform on all major sports and betting markets, using the very best real-time odds. The bets are then intelligently distributed to a network of punters who are prepared to match the bet in exchange for the tip received in the process.

Called Bet Requests on the betconnect platform, every Bet Request is financially backed by the Pro so they can be safe in the knowledge that their interests are aligned.  If the Punter chooses to Follow the Bet Request and the Pro wins, they win too.

Underpinning the betconnect user experience is a technology platform and algorithm that has been engineered by a team of software engineers based in the UK. The platform leverages artificial intelligence and machine learning to provide a highly personalised and seamless experience for both punters and pros.

Mark Weaver, co-founder of betconnect said, “Business is booming for British bookmakers and we believe it’s time to tip things back in favour of punters. betconnect is a place where regular punters can benefit from the expertise of Pros who’ve been restricted by bookmakers.”

Dan Schreiber, co-founder of betconnect said, “Millions enjoy betting as a hobby and now recreational punters can follow the bets of professional gamblers.

“The central idea is about sharing expertise in a way that everyone benefits. eToro has proved the concept and appetite of people to be guided by financial trading experts. We are applying the same concept to betting.

“Recreational punters are able to join betconnect, browse our directory of pros, and connect with the ones whose bets they are interested in following.”