Lifesize, the provider of video collaboration and meeting productivity solutions, has launched its new global cloud service architecture and Icon 700 conference room solution.

Designed with 4K video conferencing capabilities, the company says its video conferencing offers full-motion 4K content sharing and an “unparalleled quality experience”.

Craig Malloy, CEO of Lifesize, said: “Today’s businesses and their employees rely on video conferencing for their mission-critical communications.

“Our goal with our next generation of Lifesize solutions was to challenge the status quo of ‘good enough’ quality and create a better-than-in-person meeting experience that eliminates the stress, time and money waste associated with commuting to and from meetings.

“Whether connecting face to face with your customers, making an introductory call with a new client or strengthening your internal global communication culture, these new offerings will help people present their absolute best selves in every conversation.”

Highlights of the new solution include:

  • First-ever 4K video conferencing with full-motion content sharing in 4K
  • Native integration with easy-to-use cloud service designed for live 4K video
  • Ultra-wideband Opus audio for exceptional audio clarity optimised for human speech
  • The industry’s highest quality for multiparty calls and recordings

Ira M. Weinstein, managing partner at analyst firm Recon Research, said: “At a time when many solutions are sacrificing quality of experience in favour of cost, Lifesize is taking the opposite tact by providing full-motion 4K video and content sharing.

“The combination of these latest offerings and the company’s field-proven cloud service will pave the way for new use cases where the combination of ease of use and high resolution are a must.”