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Sony Innovation Fund backs AI content startup Scriptic

Sony Innovation Fund Scriptic
Nihal Tharoor & Ben Tatham co-founders, Scriptic

Scriptic, a startup making phone-based content with generative AI, has raised $500,000 (£394,000) from the Sony Innovation Fund.

Based in London, the seed funding for the AI studio comes after it added $5.7m (£4.5m) to the round in June in an investment led by BITKRAFT Ventures.

Scriptic incorporates popular AI tools including OpenAI’s ChatGPT and DALL·E 2 in addition to ElevenLabs.

Shows produced by the startup include the BAFTA-nominated series Dead Man’s Phone, which has since been put on Netflix as Scriptic: Crime Stories.

Antonio Avitabile, manager of the Sony Innovation Fund, said: “Scriptic’s highly scalable, efficient and sophisticated mobile-first approach pushes the boundaries of interactive content, and we believe the company’s user-generated content offering has the potential to take this further by empowering the creativity of millions of everyday storytellers.”

With Sony Innovation Fund’s capital, Scriptic’s second close reaches $6.2m (£4.9m) and an overall round of $8.7m (£6.8m).

The AI firm recently appointed ex-King senior design and production director James Nicholls.

Following the seed round, Scriptic wants to widen its catalogue of shows and have external writers use its AI tools to make their own content.

Sony’s semiconductor division earlier this year made an investment in Cambridge computing firm Raspberry Pi.

Regtech Clausematch recently secured funding from the Sony Innovation Fund.