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Salford-based file compression startup Ittybit raises £1.5m

Ittybit CEO Paul Williams. Image credit: Ittybit

Ittybit, a Salford-based startup developing software to simplify the uploading of large files, has raised £1.5m.

The company was founded to meet the rising demand for high-quality image, video and audio file uploads, a trend the startup claims will only increase as generative AI sparks a surge in digital content creation.

Ittybit has developed an AI compression tool to reduce upload and download times, as well as reduce storage requirements for files.

The company also offers tools to filter unsafe uploads, enhance content searchability and automate the tagging and transcription processes.

“Ittybit was created to address the pain we felt handling large videos in our previous companies,” said founder Paul Williams.

“We built the media tools we wished we’d had access to, and are making them available to all developers because robust media workflows shouldn’t be so expensive or complicated that only the largest tech companies can access them.”

The funding round was led by Mercuri and Sure Valley Ventures with participation from Oxford Capital, Baltic Ventures and angel investors.

“As specialists in media and creative industries, we see Ittybit as a groundbreaking solution that excels in speed, quality, and cost-efficiency,” said Mercuri principal James Pringle.

“While it’s still early, we are enthusiastic about Ittybit’s potential to significantly impact and grow within the dynamic media landscape.”

Ittybit was previously part of the inaugural Liverpool Slush’D cohort in 2023.