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UKTN Podcast: Creating an AI version of yourself with the founder of Coachvox

Coachvox AI UKTN Podcast
Image credit: Coachvox AI / UKTN

In episode three of this season of the UKTN Podcast, Coachvox AI founder Jodie Cook explains how her company creates “artificially intelligent” versions of coaches and mentors to provide 24/7 support. 

London-headquartered Coachvox AI has created tools for entrepreneurs, coaches and content creators to train an AI model to communicate with their style and personality and in “any field”.

The model is fed data provided by clients, such as a back catalogue of blog posts, to ensure the AI coach is equipped with relevant knowledge. The AI coach is then fine-tuned by the human coach, who scores the accuracy of answers. The startup’s goal is to provide “24/7 access to your brain”.

Cook founded Coachvox AI in March this year amid the wave of interest in artificial intelligence that has been driven by advanced systems like ChatGPT.

However, Cook tells the UKTN Podcast that there is a “conflict between people who want to use the technology to create things and creators who don’t want the technology to be used to rip off their stuff”.

She adds: “There are sentences that I have written that come out in ChatGPT, for example, and that’s really kind of freaky and it doesn’t feel right. It doesn’t feel right for creators that they’ve put all that time and effort in creating things that can then be used to supplement the lazy content of others.”

Elsewhere on the show, Cook talks to UKTN Podcast host Jane Wakefield about how AI regulation impacts smaller businesses, and why friends and family should have a “safeword” in the age of deepfakes.  

Listen to the full episode here, along with all previous episodes of the UKTN Podcast.

This season, the UKTN Podcast is speaking to key tech stakeholders in addition to founders of high-growth startups. Tune in every Tuesday for new episodes and don’t forget to subscribe wherever you listen to your podcasts.

The UKTN Podcast is sponsored by Sage.